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China's new English media will have 19x BBC's budget

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The Chinese government is building an English-language media behemoth, and they are sparing no expense.

An extensive feature in the Columbia Journalism Review says that it will aim to have 19 times the annual budget of BBC, currently the world's largest news organisation.

You have to take that with a pinch of salt of course, but you can't accuse the Chinese government of lacking ambition. The Chinese government allocated $8.7 billion in 2009-2010 alone to "external publicity work" says Sambuddha Mitra Mustafi at the CJR.

I don't doubt it will eventually become a serious player: after all people used to scoff at Al Jazeera in its early days too.

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