Campaigns Using Personal Data At A "Scale Never Before Imagined"

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Campaigns Using Personal Data
New York Times: "Strategists affiliated with the Obama and Romney campaigns say they have access to information about the personal lives of voters at a scale never before imagined. And they are using that data to try to influence voting habits -- in effect, to train voters to go to the polls through subtle cues, rewards and threats in a manner akin to the marketing efforts of credit card companies and big-box retailers."

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