Bionic Mannequins Spy on Shoppers to Boost Luxury Sales

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At www.bloomberg.com

Fashion brands are deploying mannequins equipped with technology used to identify criminals at airports to watch over shoppers in their stores. Retailers are introducing the EyeSee, sold by Italian mannequin maker Almax SpA, to glean data on customers much as online merchants are able to do. 'It's spooky,' said Luca Solca, head of luxury goods research at Exane BNP Paribas in London. 'You wouldn't expect a mannequin to be observing you.'

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At www.bloomberg.com


 

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