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After Tough 2012, Gallup Enlists Polling Expert To Investigate : It's All Politics : NPR

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At www.npr.org


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One of the polling industry's oldest brand names is calling in an outsider to do a comprehensive review after its election polls last year consistently favored Republican candidate Mitt Romney. Some left-leaning critics argued Gallup had skewed its polls in 2012 to give preferential treatment to the Republican candidate, an allegation that Newport flatly rejected in an interview. 'That's absolutely not true,' Newport said. 'Gallup has a strong history of being absolutely neutral with everything that has to do with polling.' For instance, Newport said, Gallup won't do polls for political candidates or public interest groups. And he said he refuses to vote in primary elections.

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