The Rob Kall Bottom Up Radio Show Podcast

Don Lafferty Web/Social Media Wizard

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Permalink Headlined to None 4/5/13

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Bio: DON LAFFERTY lives and writes in his hometown of Philadelphia, where even Santa Claus has to look over his shoulder. He's a member of the Liars Club, the Social Media Director of the Wild River Review, marketing director of the Inspired Word of New York City, and sits on the board of directors of the Philadelphia Writers' Conference. His short fiction has been published in Needle Magazine, Crime Factory Magazine, Pennsylvania Game News, Outdoor Life, Positive Coaching Alliance, Highlights for Children, and numerous anthologies. Find out more at, or hunt him down on Twitter @donlafferty.

What do you mean by "inbound marketing."

Hubspot state of inbound marketing report every year.

inbound marketing lead costs 61% less than outbound marketing.

Value proposition and action you want them to take, 

by 2015 70% of leads will be coming from website 

More than 50% of websites in PA don't have websites,

Does all this apply to writers and activists?

writers should consider four major groups

readers, colleagues, booksellers, traditional media people and bloggers reviewing books, 

Have you done any work with activists, non-profits, political campaigns, etc,?

You can write short because you are working to get a person to your landing page right?

What are conversions and what are some things that a nonprofit writer or activist group can offer?


How has UWbucks changed their website and strategies?

Where does fundraising fit into this?

What is a value proposition? 

     what's in it for them?



25% of content goes through Facebook, But it's still the number 2 way of content being shared on the internet. Number one way is email.

          Mailing services: Aweber, constant contact, mail chimp

How else can you use the email services to get analytics?

What's changed over the past few years with social media?

Edge Rank-- measurement Facebook uses to see who will see what you post

Facebook applications wildfire north social

You want people to opt-in to get on your mailing list-- no buying mailing lists 

That's a pricy cost, A decent mailing list can cost tens of thousands of dollars. 

You have a great article on your site-- Social Media Starters

Linked in-- people benefit by participating in...  (listen to the podcast)

It's about participating in conversations-- on linked in, Facebook, twitter"

Daily checklist of things 

Are there tools that make it easier to do this?

Use google reader"What does it do?

Anything for working with Facebook and twitter


How do you reach out to people on twitter?

What would a non-profit give away as an incentive to get an email?

What about Pinterest?

   90% women

Does it apply much for non-profits or writers?

Who would hire you, Don?

Size: 38,179,200 -- 1 hrs, 19 min, 32 sec


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Rob Kall has spent his adult life as an awakener and empowerer-- first in the field of biofeedback, inventing products, developing software and a music recording label, MuPsych, within the company he founded in 1978-- Futurehealth, and founding, organizing and running 3 conferences: Winter Brain, on Neurofeedback and consciousness, Optimal Functioning and Positive Psychology (a pioneer in the field of Positive Psychology, first presenting workshops on it in 1985) and Storycon Summit Meeting on the Art Science and Application of Story-- each the first of their kind. Then, when he found the process of raising people's consciousness and empowering them to take more control of their lives one person at a time was too slow, he founded which has been the top search result on Google for the terms liberal news and progressive opinion for several years. Rob began his Bottom-up Radio show, broadcast on WNJC 1360 AM to Metro Philly, also available on iTunes, covering the transition of our culture, business and world from predominantly Top-down (hierarchical, centralized, authoritarian, patriarchal, big) to bottom-up (egalitarian, local, interdependent, grassroots, archetypal feminine and small.) Recent long-term projects include a book, Bottom-up-- The Connection Revolution, debillionairizing the planet and the Psychopathy Defense and Optimization Project.

Rob Kall Wikipedia Page

Rob Kall's Bottom Up Radio Show: Over 200 podcasts are archived for downloading here, or can be accessed from iTunes. Rob is also published regularly on the

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